Web and Desktop Application Design Process
Understand user behavior and needs and to generate personas, use cases and flow diagrams
Create wireframes & the Information architecture for presenting the engineering and graphic design team with user experience concepts
In certain projects defining the UI, Graphic design and document style guides
Projects
Enhanced the user experience of a online hotel booking engine, improving visibility to the target market segment by designing customized and portable web widgets.
Here is a video link about the launch of the new design from the offical website.
The Revenue Accounting product, RAPID*,was migrated from D2k to Dot Net.
This was a unique opportunity to redesign a product which already had a large expert user community.
I also had the opportunity to design the visual identity of the product.
Here is a link to the official RAPID website.
*RAPID = (Revenue Accounting Proration interline Billing and Decision Support)
It provides Investment Bankers with consolidated decision making customer information, to help in the creation of targeted financial products.
This eliminated the use of multiple excel files which made it inconvenient to consolidate and analyze date in proper context.
Conceptualized a “Trade Promotion management” system for a Multinational FMCG corporation. The solution enabled effective creation and evaluation of trade promotions.
My role was requirement gathering, wire-framing and leading the HTML development team.
Designed the online process for ordering, processing and evaluating Loss Control services from HSB-PLC, streamlining the process and reducing communication delays. The intranet Portal provides control over the whole life cycle of the process of ordering, preparing and conducting site technical surveys and filling reports.
Academic Work


















