With all the hullabaloo around Social media Marketing and its ROI. A facet of this paradigm shift in communication tools is being ignored. I am talking about microbloging tools for internal knowledge sharing, no not just twitter. In-fact not twitter at all.
The paradigm of communication, where “whats on ur mind” or “what are u working on” or “what do u need help with”, can be made self evident to a whole legion on individuals who are empathetic towards you, is simply amazing. (if your employees are not empathetic to each others needs, then you have a bigger problem at hand.)

Having worked in knowledge based industries like software development and Automotive design, I realize the importance of being able to ask for help passively and receive it at the right time. All those who have gone through the onerous process of post -project harvest meetings, must share my pain? You must have questioned the fact – will anyone ever be able to reach this document that I am creating ?. The motive behind these Knowledge management practices was noble. But was it accomplished ? Were we ever able to leverage the past experience of another employee sitting at another campus ?

This is where tools like Yammer, status.net (open source) , Identi.ca (based on status.net) come in the picture. Here are more if u want to explore. Say for instance, your organization is in a closed microbloging environment like Yammer , i.e. all ur yams (tweets) are only visible to people within your organization. Now you wanted to know if there is there is anyone in the organization who has implemented a open source CRM tool. Will you send out an email to everyone ? Will you rummage through a repository of harvested projects ? I would rather just Yam “hey, working on an open source CRM project. need help!” . And I guess within , even the largest of organizations- your degrees of separation from the right person would not b more than 2. ( yes I know I need to substantiate wild claims. But it seems sensible enough.)

To really substantiate these ideas I would love to talk to an organization that might have implemented internal micro-bloging tools. let me know if you know of one, either in the comments or @gagantweet (twitter).