I'm just a common person, but I'll offer you my crude understanding.

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Epicurean hedonism and startup life

…Epicurus advocated living in such a way as to derive the greatest amount of pleasure possible during one’s lifetime, yet doing so moderately in order to avoid the suffering incurred by overindulgence in such pleasure. The emphasis was placed on pleasures of the mind rather than on physical pleasures. Therefore, according to Epicurus, with whom one eats is of greater importance than what is eaten…

Lean Marketing

Lean Marketing: An experiment with new technology platform/a new way of engaging with the customer, in search for an optimal middle ground where the business objectives and customer needs are satisfied.
– An iterative process. Neither the problem nor the solution are clearly articulated, but there is an eventual business objective.