If I can take the liberty of assuming that both design and business consulting are “problem solving” approaches. I have a case to plead for the design approach to problem solving:
• It recognizes ambiguity and explores multiple incomplete solutions
• Proposed solutions change with the process, as exploring them uncovers relevant issues and reduces ambiguity
• It is a forward looking qualitative approach as against a quantitative data driven approach to problem solving (Quantitative data may be used to come up with proposed solutions, but not for critical decision making).
This is an attempt map the creative process to the business process of problem solving:
( This post was buried in my other website; since I merged both of them, it seemed a good idea to post it here.)
