Directed messaging & Asymmetric follow

WARNING: Just thinking out aloud here, nothing groundbreaking-

Twitter really leveraged the concept of an Asymmetric follow . i.e. I can find people I’m interested in, irrespective of our relationship, and learn from what they have to share. Similarly, Others can include me in their lists. It mimics real life, i.e. there are asymmetric levels of interest in all our relationships.
It also mimics real life since friendship grows with complete strangers over time only by communicating with them. In fact, through Twitter’s wonderful system of @ messages I find myself having conversations with complete strangers so many times. Most humans react positivley to attention, so we follow our @ messages more faithfully than our actual twitter streams.

Now comes the thinking aloud part:
Since the users have been warming up to the concept of lists, could twitter (or any network app) as a next step allow users to send directed messages ? For example: I have two very distinct set of followers on twitter 1) People in Bloomington 2) Techy/geeky friends from all over. The B-ton folks might like what I have to say about B-ton and everything else, but my techy/geeky friends from everywhere else might not be interested in what is happening at b-tons @bluebird bar tonight. Since there are specific lists that I follow, for example the really well curated list of Bloomington tweeple , I could plausibly @message the list & it would only show up in the twitter streams of my followers from that list . Or, since twitter already allows users to mention their location, I could @~ or @# a location ( e.g. @~bloomington or @#bloomington,IN ) when I tweet.

There could be many more interesting ways of using this, without making it into a twitter-HTML :) . Facebook already tries to do the same in very confusing and inefficient ways (my opinion). I hope Google buzz would have something on these lines. (This chain of thought started when I heard that google buzz, which mysteriously has not yet (1am,feb 10) shown up in my account, had mimicked twitter’s asymmetric follow.)

Have you noticed the language being used on twitter ? Just have a look at random posts corporate executives, who presumably are using the most appropriate and decent form of Twitter-English ie. Twinglish :

jeffBooth “shareholder value is the dumbest idea in the world” – Jack Welch. New blog post on why I agree. http://tinyurl.com/cfha22
gweston
: There so few companies we trust absolutely? I trust Costco, Southwest Discount Tire? Isn’t “Trust” the best strategy for all businesses?
Padmasree
Good article, like the analysis. Prefer gender neutral terms NOT “top young guns and older bulls” Come on @vwadhwa http://j.mp/h2BDi

A few points to note:

  • To the point- practical use of language
  • No flowery intros. No “good news-bad news-good news” formatting
  • Minor grammatical mistakes are OK ! :)
  • Bullet point talk is trendy

So here is my point, the 140 char limit is a cultural leveler. First language or not everyone has to fit their thoughts into 140 char. This makes internationals (Europeans, Chinese, Indians), who are in the habit of writing long-winded sentences – cut back . On the other hand it also prevents native English speakers come straight to the content. It does not give them a chance to begin with ” I like the work you have done here . Vere interesting, but can redo the whole thing because ……” . In Twinglish you would have to go  staright ” We will need to redo … because…”

This gives English an engineering approach . I think this is a trend for the better, but you might disagree.

Corporate Social Knowledge Management

With all the hullabaloo around Social media Marketing and its ROI. A facet of this paradigm shift in communication tools is being ignored. I am talking about microbloging tools for internal knowledge sharing, no not just twitter. In-fact not twitter at all.
The paradigm of communication, where “whats on ur mind” or “what are u working on” or “what do u need help with”, can be made self evident to a whole legion on individuals who are empathetic towards you, is simply amazing. (if your employees are not empathetic to each others needs, then you have a bigger problem at hand.)

Having worked in knowledge based industries like software development and Automotive design, I realize the importance of being able to ask for help passively and receive it at the right time. All those who have gone through the onerous process of post -project harvest meetings, must share my pain? You must have questioned the fact – will anyone ever be able to reach this document that I am creating ?. The motive behind these Knowledge management practices was noble. But was it accomplished ? Were we ever able to leverage the past experience of another employee sitting at another campus ?

This is where tools like Yammer, status.net (open source) , Identi.ca (based on status.net) come in the picture. Here are more if u want to explore. Say for instance, your organization is in a closed microbloging environment like Yammer , i.e. all ur yams (tweets) are only visible to people within your organization. Now you wanted to know if there is there is anyone in the organization who has implemented a open source CRM tool. Will you send out an email to everyone ? Will you rummage through a repository of harvested projects ? I would rather just Yam “hey, working on an open source CRM project. need help!” . And I guess within , even the largest of organizations- your degrees of separation from the right person would not b more than 2. ( yes I know I need to substantiate wild claims. But it seems sensible enough.)

To really substantiate these ideas I would love to talk to an organization that might have implemented internal micro-bloging tools. let me know if you know of one, either in the comments or @gagantweet (twitter).

How Direct Messaging (DM) trumps Instant Messaging (IM)

oh its her again. reply or not, Its a mess, either ways . why the hell did I leave my gtalk status online !

…unwanted chat pings, feeling awkward while closing a conversation, don’t know if ur reply will be missed as they log out.

Well that is what i call the transactional mental burden of an IM (gtalk, yahoo cha, AOL messenger ).
DM (direct messaging) on microblogs (twitter, identi.ca, yammer..) wins on all counts- no one will ever “miss” a direct messages, they have their own repository, there is no urgency in replying ( a real emergency would warrant a phone call not an IM or a DM) and I can remain in my zone away from the unwanted pings.

On top of it I am not tied to the chat client – I can access my microblogger from websites, browser apps, desktop apps and even over the phone. None of it is a push, i.e. microblog when I like, where I like.For an added plus – everyone in the twitter stream is a contact I can chat with ! I dont need to search for their email addreses to add them to the chat client !

So here is what DM’s trum IM’s in :
1) location / device independence
2) response time flexibility
3) scalable friends list
Though I think spam is till an issue with DM’s but Its is much less embarrassing than the unwanted pop-up at the wrong time!

And if you really really need to talk to me call me ;) .

Have you switched to a DM only mode yet ?

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